Why does my restaurant need a blog?

It’s a question we often get from clients, and a good one. We realize the restaurant industry isn’t one that naturally feels like it needs blogs, and yet, there are many valuable benefits of having one for your restaurant. 

Intrigued? Our team at Pl8ted – an award-winning restaurant marketing agency – explains why having a blog enhances your prospect of getting noticed by potential new customers and current guests alike:

Better Search Results

One of the number one reasons your restaurant should have a blog is that it increases search results. How does it work? In marketing speak, it’s called search engine optimization – or SEO. When you blog, you are creating new, dynamic content on your website. Naturally, that content will talk about things your guests care about: new menu items, foodie insights, etc. The more depth and richness of your site, the more Google will notice it. The algorithms value depth of information because it shows trustworthiness, and the more you mention certain search terms, the more likely you are to get picked up in the results. It’s a long game approach, and well worth it to move up in the search results. 

Dynamic Content to Share

Not only do search engines love dynamic content, but your followers (and potential followers) do too! When you have new content regularly posted, it gives you something to share on social media, through email blasts, etc. The posts will then increase engagement with your restaurant, bringing you more top-of-mind the next time they want to eat out. Plus – they may even learn something new about your menu, your values, etc. that they didn’t know before! Not to mention, others not currently following your restaurant may see the articles and be introduced to your restaurant via a friend, social media advertising, etc. As a top restaurant marketing agency in Dallas, we know that the more content you put out – the more opportunities it gives you to build a clientele.

Starts a Conversation

Engagement is ever so important in this modern marketing world. The more avenues of communication and interaction, the more you are likely to bring people through the doors of your restaurant. A blog is yet another vehicle to start a conversation. Readers can comment on the blog, ask questions, share it, etc. – and it opens up the 2-way conversation for greater engagement and hopefully more restaurant visits down the road! Plus, you might even learn a thing or two about how to improve your restaurant in the process!

Need Help Starting a Restaurant Blog?

Give us a call at Pl8ted, and find out how our all-inclusive website solutions will make us the top digital marketing agencies for restaurants. We specialize in restaurant blogging, SEO, social media marketing, and more and would love to visit with you about what we can do for your restaurant. Call us today for a consultation.